This is Part 1 of a Series.
Balance Sheet, Income Statement, Cash Flow, ROE, Current Ratio, Debt-to-equity ratio, etc...
Balance Sheet, Income Statement, Cash Flow, ROE, Current Ratio, Debt-to-equity ratio, etc...
Stop! Just close your eyes for a moment...
Amidst the confusion these financial terminologies may cause you, ask these
simple, innocent, basic questions to put yourself in the proper mindset, proper framework: How exactly is the company making money?
How profitable is it? And what exactly is driving its business profitability?
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Return on Assets (ROA) sheds some light on measuring fundamental business profitability. It doesn't discriminate on equity alone, but all assets regardless of financial structure. |
The fundamental, economic profitability of a business
model... this, from the very eyes of a prospecting businessman investor is most
essential. The company's bread and butter, so to speak, has to be seen and understood after
all, even before committing capital. It maybe oversimplification for me to say
this, but fundamental business profitability can be assessed by looking at the Return on Assets (ROA) which
mathematically is Net Income divided by Total Assets. I emphasize "business profitability" because ROA is able to filter out the effects of debt financing. Profitability is not discriminated on equity alone; rather, it assesses overall asset profitability, i.e. how much rate of return is derived from total assets, regardless whether financed by debt or equity. In contrast to the Return
on Equity (ROE), it doesn't include the financial leverage component which can
amplify a company's good performance.