When someone appraises a stock and assigns a fair price
tag for it, what exactly does that imply? To most of us, it's fairly intuitive:
it just means that it should be bought at or below that price. Simple enough,
isn't it? But let's say you are indeed able to buy it at that price, what's
next? What should be the expectation?
My criticism of simply appraising a stock for the sake of
it is that it loses track of why one is appraising it in the first place. My
personal view is: a fair price should be appraised based on an expected rate of return. I
cannot further stress the importance of this point.
A rational investor and capitalist buys a stock because
first and foremost, he expects a certain rate of return from it. So yes, that
is where it should all begin. A rational investor, even before buying into a
stock position, should have a set required rate of return. This is the very
basis of stock appraisal. Because the price one pays dictates his rate of
return. Or put in another way, one's required rate of return dictates the fair
price to pay.